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A part of my role at EM360, I was tasked with a small brand reboot. This involved updating all print and digital items for the company. To do this, I studied what was originally there as far as company branding, and worked with the marketing and executive team to determine what more we could add to the brand. Once the ideation and mock-up processes were complete, I moved forward to design new print and digital items in accordance with what had been agreed. This resulted in a new pull-up banner and bi-fold flyer for company events, new company business cards and an update on the podcast shorts, that would repurpose podcast content into an animated format to advertise to LinkedIn audiences.
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